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/ For KW Operating Principals Wk 24 · 2026

Run every market center on reality.

The right conversation at the right time. One Sheet surfaces what the numbers demand — before the week gets away from you.

$299/mo · 1 Market Center

Monday morning · the Brief

↓ Friday · the week is the work

Friday afternoon

The TL keeps the sheet current.

Every recruit. Every conversation. Every number that moves the market center. One surface. One source of truth.

↓ Monday 9:02 · the Brief lands

Monday · 9:02 AM

You open the Brief.

It already knows who.

Sample Brief · fictional name

Hugues Oke.

R2 recruit · 21 days silent · your only active capper.
Already named in this morning's Brief.

§02 The Problem

Most team leaders are gone in eighteen months.

It doesn't happen in a moment. It happens in the weeks no one is close enough to see.

01 / 03
2–5 hr/wk

OP coaching ceiling

Why it matters

Five hours is the absolute max. One to two is the honest median.

02 / 03
38 hr/wk

TL working unsupervised

Why it matters

The work that decides whether they last happens out of view.

03 / 03
19 ×

Hours alone per hour coached

Why it matters

Nineteen hours unsupervised for every hour coached — the window where focus drifts and the gameplan slips.

What it adds up to

The work that decides whether they last happens where no one's watching.

What changes Monday

The Brief names the conversation the data demands — before the next Friday's One Sheet has to confess what wasn't said.

§03 The Mechanism

Four conversations. Every Monday.

The OP's Monday rhythm

Every TL is responsible for the same surfaces every week — and the same surfaces are the places where drift starts.

  1. 01 / 04

    Hot Leads

    Recruits with no dated next step. The pipeline before it goes silent.

    This Monday's Brief

    "Hugues Oke — R2 · 21 days silent"

  2. 02 / 04

    Warm Leads

    Names that age off the active sheet. The follow-ups not getting made.

    This Monday's Brief

    "3 warm recruits · no follow-up date"

  3. 03 / 04

    Production

    Pending. Closed. Written. Volume. The week each one slips.

    This Monday's Brief

    "Closed: $0 · first dry week since Q1"

  4. 04 / 04

    Big Events

    Team meetings. Coaching slots. The calendar before it thins.

    This Monday's Brief

    "Team Meeting · no plan/theme set"

The conversation surfaces Monday — not the apology after the month closes.

§04 The Proof

The artifact, not the pitch.

Rebuilt from the product's own surfaces — the same sheet your TLs, your OP seat, and your regional view all run on.

Live rebuilds of the product's screens · sample data, fictional names

Red · at-risk Yellow · watch Green · on track
One Sheet TL submission · Wk 24
The TL's weekly truth — recruits, production, calendar, coaching — on a single surface.
Conversation Prep Mobile · 9:02 AM
Recognition first, then the risk areas ranked — with the conversation already written.
Dashboard 3 Red Health 81
Market Center Health, scored. Red, yellow, green on every signal — so the at-risk cells surface first.
Regional Roll-up 20 MCs · one wall
Every market center in the region, never averaged. The offices that need the conversation surface first — and silence doesn't clear the board.

Every surface here is the product you'll run. The TL keeps it current, you read it Monday morning, the signal's already waiting.

§06 Pricing

Two tiers. Both flat.

Built for the OP and the seat next to them — both included in every tier, with extra seats at $49/mo. Run more market centers and Multi-MC stays one flat price — no quote, no renegotiation.

01 / 02

Single Market Center

Solo OP · one office.

Founding cohort pricing
$499 $299 /mo
  • One Market Center
  • Seat 1 (OP) + Seat 2 (ATL) included
  • Monday Brief + One Sheet + Dashboard
  • Four Conversations engine
  • Email + Slack alerts
  • Seats 3–4: $49/mo each
Recommended
02 / 02

Multi-MC

Regional OP · 2+ Market Centers.

Founding cohort pricing
$699 $499 /mo
Cheaper than two solo MCs — flat from there
  • Unlimited Market Centers
  • Seat 1 (OP) + Seat 2 (ATL) included
  • Multi-MC roll-up + regional Brief
  • Four Conversations engine
  • Email + Slack alerts
  • Seats 3–4: $49/mo each

Founding price locks in for the life of your subscription. Billed monthly. Cancel anytime. Annual plans save two months — contact us for an annual quote.

One Market Center pays for it the first conversation it saves. Two pays for it on Monday.

§07 Who it's for

Three seats. One surface.

01 / 03

Operating Principal

Want to see what running every market center on reality looks like?

You're reading it
02 / 03

Regional Director

Want to see what every MC in the region looks like in one view?

Regional roll-up · shown in §04
03 / 03

Team Leader

Want to see what Monday morning looks like when you're already ahead?

Team Leader view · coming soon

§08 FAQ

Questions you've already asked.

06 / 06

  • 01 Is this surveillance of my Team Leaders?

    No. It's the prep that lets you coach instead of react. The Brief reminds the TL to do the work before any gap is large enough to reach you — they stay ahead of it, you stop catching them on it.

    Same signal, opposite intent — coaching prep, not oversight.

  • 02 Isn't this redundant with KW Command / CommandMC?

    Command shows the numbers — that's where the data lives. One Sheet tells you what's actually moving around them: whether the TL has named this week's Team Meeting theme yet, whether they're prepped for it, what the Top 20% recap is and who's running it, what's on next week's training calendar. Command can't see the TL's decisions or readiness state. And Command defaults to last closing month — that's all that's closed. One Sheet keeps the month you can still change in front of you.

    Numbers vs. the conversation those numbers demand.

  • 03 What do the Team Leaders think?

    It protects them. Five minutes Sunday night keeps every Monday conversation already prepped. The TLs in the founding cohort report that the system reminds them to do the work before any gap is large enough to reach the region — their reputation, protected.

  • 04 How long until we see value?

    Week one. The first Brief surfaces the conversation that's been overdue — usually a stuck recruit or a quiet capper. Most OPs in pilot found the first named conversation paid for the month.

  • 05 What does setup look like?

    30 minutes. Your TLs submit their first One Sheet on a Friday; you read your first Brief on Monday. No integration window, no data migration. Bring the conversations already happening; we name them.

  • 06 What if I cancel?

    Founding price locks in for the life of your subscription — if you cancel and come back later, the going price ($499 / $699) applies. Billed monthly, no annual lock-in required.

Still asking?

The fastest answer is a 20-minute demo on a Monday morning.
Book it →

§09 Claim your seat

Run every market center on reality.

The founding cohort

Founding market centers lock the price for the life of their subscription, get the first Brief on the first Monday, and ship with their name on the build.

I'm a…

Founding pricing locks in for the life of your subscription · $299/$499 vs. $499/$699 going price · 20-minute demo, Monday morning. We reply by EOD Monday.